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Episode 2: Digital Warfare, Choose Your Weapons Wisely
In Episode 1, we introduce the current state of media, advertising, entertainment and music and discuss what approach brands and content creators are taking to engage people in the volatile, digital...
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Episode 3: Know Your Audience
In Episode 2, we briefly discuss the various social media tools and technologies available and the importance of customizing every strategy depending on your audience. Episode 3 gives a few specific...
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Episode 4: Audience Engagement: Keepin’ It Real
As we saw in Episode 3, there are several ways to track audience data. You can find out, on a very granular level, who they are, where they like to play, and other important metrics that are required...
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Episode 5: The Conversation Equation
The big scary paradigm shift in technology, entertainment and advertising (don’t worry everything else is converging too) is akin to the implosion of the music industry. We spent years building up...
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Episode 6: Social Media: Hold The BS
In Episode 5 we find out why it’s so important to have all the elements of the conversation in place in order to encourage audience participation and build a loyal following. This week we take a...
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Episode 7: Your Facebook Friends Don’t Matter
The old rules of messaging and traditional media dictate that you want to try to reach as many people as possible. Today, with the ability to hyper target your message or story, the barrage of so much...
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Eisner: Dig In Your Heels Old Media, And You Die
It’s funny how technological and new media advances are exponential, audience acceptance of the same a bit less so, and the embrace of it all on the part of media professionals at a dark ages pace. We...
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Episode 8: The Modern Audience Revealed
In our last episode, we learned that the power of a loyal audience today is due to quality not quantity. This week we explain the three main types of audience and how the new, “lean forward” audience...
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Episode 9: Mass To Me Marketing
How excited were you when you saw Episode 8 and learned about the different types of audience? We know; Earth shattering. Keep it together because this week we’re going to astound you yet again with...
View ArticleDirty Balls to Lubed Tubes: Bold Brands Let ‘Em Hang Low
When was the last time you saw a shoe commercial mention Bukkake? Me neither. One brand has grown a huge pair in its attempt to reach their audience. The latest installment of bold branded...
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